And in between, there are description and title areas where users can add the representative headings for each stage. These curves show the editable phase number labels and meaningful icons. Each curve depicted through a distinct shade represents the stages of the customer journey. Our 4-Step Customer Journey Mapping Template for PowerPoint is a horizontal process diagram designed using the illustration of folded ribbon. Professionals also devise new policies for the betterment of the user experience. The customer journey maps help the marketing and sales departments enhance the touchpoints and analyze the positive or negative results of the new marketing strategies.
Thus, our 4-step customer journey map can be used for either purpose by editing its components accordingly. It can either be a theoretical track created using the user personas or a physical storyline of a customer. The map displays the various touchpoints by which the users interact with the brand and their particular experience. Customer journey mapping means creating an outline of distinct steps followed by the users to become customers. The 4-Step Customer Journey Mapping Template for PowerPoint is a creative presentation layout for mapping the customer journey phases.
